Forge
Autonomous initiative execution for engineering teams.
Open lab notebook ↗matt hoffner labs
Less pitch. More proof.
A network of software labs exploring what ships, what sticks, and what creates real leverage. This homepage restyles daily as part of the operating rhythm.
Pixel Claw
AI-native interface experiments that feel fast and human.
Open lab notebook ↗Automoat
Data + model loops that compound product intelligence.
Open lab notebook ↗Live demos this week
Choose the fastest path to a paid pilot. Each lane is designed to prove ROI in week one.
Forge iOS terminal widget MVP
Best for engineering leaders who need initiative execution proof.
Request the Forge demo ↗Pixel Claw web demo
Best for teams optimizing demo conversion and onboarding completion.
Open Pixel Claw demo ↗Automoat / Tuner launch page
Best for teams that need tighter model + data improvement loops.
Review Automoat offer ↗Tell me the bottleneck. I'll map the right pilot.
Pick the closest objective to pre-fill an intake email with the data needed for a same-day recommendation.
What happens after you send an intake
1) Same-day pilot fit reply
You get a recommendation mapped to your KPI, constraints, and the fastest lab to start with.
2) Demo + scope within 48h
We walk through a working slice and lock the smallest paid pilot that can prove value quickly.
3) First KPI receipt in week one
Each pilot ships with a measurable before/after checkpoint so progress is visible early.
April pilot offers (pricing test)
Starter Sprint
$2.5k
One production workflow shipped in 7 days.
Growth Pilot
$6k
Two workflows + weekly KPI review loop in 14 days.
Scale Program
$12k
Cross-team rollout with owner map and optimization cadence.
Share team size + KPI target and get a same-day pilot recommendation.
Start a pilot intake ↗Today’s experiment · Sunday, Apr 5
Pixel Claw
Feature one clickable “Today’s workflow” preset above the fold.
Target: increase landing-to-demo clickthrough from 18% → 25%.
Today’s rhythm
Daily pass reviews Forge, Pixel Claw, and Automoat, then ships one visible update with a short status rollup.