matt hoffner labs

Software experiments in public.

A small studio building public software experiments. No funnel theater, just live prototypes, measured learnings, and daily iteration.

Today’s lens: playful, credible experiments over polished promises.

Live experiments update dailyNo pricing cards, just product pulseLabs over landing-page theater

Forge

Autonomous initiative execution for engineering teams.

Shipping faster operator loops this week.

Latest operator loop snapshots + experiments

AI-native interface experiments that feel fast and human.

Testing higher-intent onboarding moments.

Interaction riffs, onboarding tests, and pulse checks

Data + model loops that compound product intelligence.

Tightening proof signals from model updates.

Model improvement receipts tied to product behavior

Lab note of the day

Pixel Claw

Narrative onboarding that gets to first useful action faster.

Daily rhythm

Every day: review Forge, Pixel Claw, Tuner, then ship one visible homepage change to keep the brand alive and honest.

Current growth experiment

Lab pulse board framing

Hypothesis: replacing outcome-selling copy with transparent pulse notes increases return visitors and direct exploration depth per session.