Ship over theatre
If it does not change behavior in production, it is not progress.
Matt HoffnerBuilder, operator, and curious person
I build practical AI systems.
Mostly where execution matters.
I’m currently focused on three areas: helping teams ship faster with AI (Forge), building data moats with LLMs (Autotune), and AI UX experiments (Pixel Agents). This site is my working surface for those ideas.
Velocity with receipts
Every run leaves evidence: what happened, why, and what to do next.
Human-first systems
AI should extend operator judgment, not replace accountability.
FORGE•Software development agents
I help small product teams turn ideas into shipped work, fast.
- Clear next actions instead of fuzzy specs
- More customer-visible shipping each week
- Human control over review depth and merge speed
Pilot offer: 2 teams · 14-day sprint · outcome-first onboarding.
Pilot proof: teams report faster weekly output with less coordination drag.
View pilot offer ↗AUTOTUNE•Data moat systems
I help teams turn proprietary data into a compounding LLM advantage.
- Ingest, clean, label, train, deploy
- On-prem or cloud with local inference paths
- Moat-focused loops that improve over time
Pilot offer: 3 datasets · $3k-$7k/mo · KPI baseline in first week.
Pilot proof: data teams cut experiment setup time by 35% in week one.
View pilot offer ↗PIXEL AGENTS•AI UX
I explore AI-native interfaces that feel useful, fast, and human.
- Autonomous UI and workflow experimentation
- Secure remote AI clients with push updates
- A/B loops to discover what users actually want
Pilot offer: 3 design partners · $3k-$8k/mo · first workflow live in 10 days.
Pilot proof: AI workflow prototypes reached first user handoff in under 14 days.
View pilot offer ↗